Wink Bingo Privacy Policy
Last Updated: 29 July 2025
Your privacy is not just a legal requirement to us; it's a fundamental part of the trust you place in us when you choose to play at Wink Bingo. We understand that you are sharing personal information with us, and we take our responsibility to protect that information very seriously. This Privacy Policy is designed to be a clear, transparent, and comprehensive guide to how we collect, use, and safeguard your data.
We've tried our best to write this in plain English, avoiding as much legal jargon as possible. Our goal is to empower you to understand exactly what happens to your information, from the moment you Register to the moment you withdraw your winnings. This policy outlines our practices in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
Wink Bingo is a brand owned and operated by Broadway Gaming Ireland DF Limited. For the purpose of data protection law, Broadway Gaming Ireland DF Limited is the 'data controller' of the personal information we collect from you. This means we are responsible for deciding how your personal data is processed and for what purposes.
What Information We Collect About You
In order to provide you with our gaming services and to comply with our legal and regulatory obligations, we need to collect certain types of personal data. We have grouped this data into the following categories:
- Identity Data: This includes your first name, last name, username, and date of birth. We collect this to verify that you are who you say you are and that you are of legal age to gamble.
- Contact Data: This includes your billing address, email address, and telephone number. We need this to communicate with you, send important account notifications, and for verification purposes.
- Financial Data: This includes details of your payment methods, such as your debit card details (we only store partial, tokenized information for security) or your PayPal account information. We collect this to process your deposits and withdrawals securely.
- Transaction Data: This includes details about your deposits, withdrawals, wagers, wins, and losses. We collect this to provide you with your gaming history and to fulfil our legal obligations regarding responsible gaming and anti-money laundering.
- Technical Data: This includes your IP address, browser type and version, device type, and operating system. We collect this for security reasons (to detect fraudulent access), to optimise our website for your device, and for analytical purposes.
- Profile Data: This includes your username and password, your preferences, feedback, and your communication history with our support team.
How and Why We Use Your Personal Data
We will only use your personal data when the law allows us to. Most commonly, we will use your data in the following circumstances:
| Purpose of Processing | Type of Data Used | Our Legal Basis for Processing |
|---|---|---|
| To register you as a new customer. | Identity, Contact | Performance of a contract with you. |
| To process your transactions (deposits and withdrawals). | Identity, Financial, Transaction | Performance of a contract with you. |
| To manage our relationship with you (e.g., customer support). | Identity, Contact, Profile, Transaction | Performance of a contract; Legitimate interests. |
| To comply with our legal and regulatory obligations (e.g., age verification, anti-fraud checks, responsible gaming). | Identity, Contact, Transaction, Technical | Compliance with a legal obligation. |
| To administer and protect our business and this website (troubleshooting, security, analytics). | Identity, Contact, Technical | Legitimate interests; Compliance with a legal obligation. |
| To deliver relevant marketing and promotions to you. | Identity, Contact, Profile, Transaction | Legitimate interests (to develop our products); Consent (where required). |
Data Security
We have put in place state-of-the-art security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. All information you provide to us is transmitted using Secure Socket Layer (SSL) encryption technology. We limit access to your personal data to those employees and third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a strict duty of confidentiality.
Data Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax and anti-money laundering purposes.
Your Legal Rights
Under data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information. You have:
- The right to be informed: You have the right to be provided with clear, transparent, and easily understandable information about how we use your information and your rights. This is why we’re providing you with this policy.
- The right of access: You have the right to obtain access to your personal data.
- The right to rectification: You are entitled to have your personal data rectified if it is inaccurate or incomplete.
- The right to erasure: Also known as ‘the right to be forgotten’, this enables you to request the deletion or removal of your personal data where there is no compelling reason for us to keep using it (subject to our legal retention requirements).
- The right to restrict processing: You have rights to ‘block’ or suppress further use of your information.
- The right to data portability: You have the right to obtain and reuse your personal data for your own purposes across different services.
- The right to object: You have the right to object to certain types of processing, including processing for direct marketing.
If you wish to exercise any of these rights, please Contact Us.